Central Marketing intern

As the Intern for the Consumer Insights, Marketing & Analytics Department (CIMA) I…

Design creative assets for social media channels, ensuring strong visual appeal and brand consistency
Film and edit video content, adapting for platform-specific formats
Write and refine copy for publishing alerts and social media posts across Macmillan’s official channels
Draft email campaigns using HubSpot
Schedule content across platforms via Emplifi

Platforms That Make These Projects Possible

Photo from the Meta Pride Book Fair

Dive Into Your Next Favorite Read

Marketing assets published across Macmillan channels to promote both new and backlist titles.

To promote our range of titles, we continually develop eye-catching creative assets that introduce each story to its ideal readers.

Book Recs

My role at Macmillan requires cultural fluency not only in current trends but also in major events and national holidays. This Wimbledon post was a great opportunity to leverage the cultural moment while promoting relevant Macmillan titles.

Wimbledon

My role at Macmillan calls for an awareness of how reading habits shift throughout the year. This summer beach reads post was a strategic way to highlight seasonal titles and connect readers with stories perfect for the warmer months.

Beach Reads

Every #Pubday, we alert our audiences via Instagram, Facebook, and X that our #NewReleases are out. This means once a week, I prep our creative assets, write copy, and schedule these posts via Emplifi.